So, I have finished Manovich’s book, “The Language of New Media,” and boy was that a hard book for me! I’m not used to dealing with computer technology. Well, that’s not true. I use it all the time. I just don’t understand how it works, except that I point and click, and things happen.
I don;t really know how i am supposed to react to the book. Instead of giving some sweeping analysis of the book, I think I’ll just stick to commenting on a few passages of it. Call it laziness, but it’s what works for me this week.
So, let’s get this ball rolling!
Page 34: “…computer characters can display intelligence and skills only because programs place severe limits on our possible interactions with them. Put differently, computers can pretend to be intelligent only by tricking us into using a very small part of who we are when we communicate with them.” I thought this was a pretty good analysis of how computers operate. Computers only can do (right now, it seems) only what we tell them to do. Their intelligence is limited to what we give them, and they are not capable of evolving and creating new intelligence for themselves.
Pg 42: “new media objects assure users that their choices–and therefore, their underliying thoughts and desires–are unique, rather than preprogrammed and shared with others.” I think this was also accurate. We all simply need to just look at how users of Facebook/Myspace can customize their pages to include whatever objects they want in them. No 2 pages are alike, just like no 2 people are alike. It shows just how unique everyone is.
Pg 64: “In the 1990s, as the Internet progressively grew in popularity, the role of the digital computer shifted from being a particular technology to a filer for all culture, a form through which all kinds of cultural and artistic production were mediated.” I bet this guy would love YouTube.
Pg 124: “New media objects are rarely created completely from scratch; usually they are assembled from ready-made parts. Put differently, in computer culture, authentic creation has been replaced by selection from a menu.” While this may be true, I think that the New Media has also allowed for a more democratic nature to media, because now individual users can use all these objects at their disposal to create projects, movies, etc on their own, some of which can become very popular. You just need to go to YouTube and see videos created by everyday people that have thousands and millions of hits on the site.
Pg 268-73 is the last that I want to comment on. It centers on the idea that a websurfer is a modern day flaneur, who roamed the crowds of Paris in the 1800s, forgetting each face just after he saw it. The issue for me is that I don;t forget a website just after looking at it. I might not be looking at it anymore, but that does not mean that I immediately forget what I was looking at. I don;t forget a news story right after I click on an online health article. It just does not happen. So while I understand the point that Manovich was creating when he discussed the flaneur and the web surfer, it does not mesh 100%.
As for summing up the book, I liked it. It was hard to follow at times, but good for an introduction. We will go over it in detail in class, and I look forward to it because I’ll most likely come away with a firmer understanding after listening to all of your views on it. I can;t help but wonder if he will release a version of this book on its 10th anniversary to comment on the rise of broadband, youtube, facebook, and a host of other networking sites and technologies. Until then, I will just have to wait and see.
New media is changing how society orders its information, and it is clearly changing society itself, just as cinema and photography did in the 19th and 20th centuries. Though the effects probably won’t be understood until long after we are all dead. Now that I’ve ended this post on a happy note, it’s time to celebrate the end of summer.